Client

Plutus Trade Base

Category

Prop Trading Firm

Services

Google Ads | Social Media Marketing | Email Marketing | CRO

project Overview

Plutus Trade Base entered the prop trading space — a highly saturated and trust-sensitive industry, where skepticism around payouts and platform legitimacy runs high. As a newly launched firm, PTB’s top priority was to build credibility quickly, attract serious traders, and establish a loyal user base.

We partnered to develop a strategy that positioned email marketing as the core trust-building engine, focused on education, transparency, and community connection. At the same time, Google and Meta ads served as the main conversion drivers, delivering high-intent traffic and fueling growth across all acquisition stages.

Scope of Services

We partnered with PTB to build and execute a high-performance growth strategy from the ground up. Our scope included:

  • Google, Meta & X Ads Management — full-funnel acquisition and retargeting
  • Email Marketing — onboarding flows, trust-building sequences, and review activation
  • Conversion Rate Optimization (CRO) — behavior analysis and landing page recommendations
  • Remarketing Strategy — personalized ad funnels for abandoned users and returning visitors
  • Performance Reporting & Strategic Guidance — ongoing optimization and strategic input across channels.

Advertising Strategy

Our strategy combined performance-driven advertising, targeted remarketing, and conversion rate optimization (CRO) to drive scalable growth.

We ran high-converting campaigns across Google, Meta, and X, targeting traders actively searching for funded accounts. Alongside this, we launched remarketing ads to re-engage warm leads and recover lost conversions.

To support trust-building, we implemented a structured email marketing system that nurtured leads, educated users, and encouraged reviews.

Additionally, we analyzed user behavior across key funnels and provided CRO recommendations to improve landing pages and boost overall conversion rates.

This full-funnel approach helped us attract, convert, and retain high-quality traders efficiently.

Client

Plutus Trade Base

Category

Prop Trading Firm

Services

Google Ads | Social Media Marketing | Email Marketing | CRO

Our Results

New Followers
1 K+
New Clients
1 +
ROAS
0
Increase in Conversion Rate
0 %