Velon Media - Kahuna Surfhouse

About the Project

Client :

Kahuna Surfhouse

Category :

Surf School

Scope of Services

We delivered a full-funnel marketing strategy tailored to grow the event’s reach and engage a new crowd. This included:

Creative direction & concept development
Reels production with messaging aimed at non-kiters
Meta & Google Ads setup and optimization
Real-time content coverage
Design & branding for on-site assets (banners, flags, vouchers)

From storytelling to execution, we handled the full campaign lifecycle, before, during, and after the event.

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Advertising Strategy

Our advertising strategy for Kahuna Surfhouse focused on generating maximum impressions with strong frequency across Meta and Google platforms, ensuring consistent visibility in the lead-up to the King of Kite event.

We rolled out a phased content strategy, starting with reels and event updates to attract non-kiters, then gradually increasing ad spend and posting frequency as the event neared. Daily posts highlighted the host, DJs, party program, and races, while during the event we pushed same-day content to drive attendance for the final day.

Google Ads complemented the strategy by delivering cost-effective reach across YouTube, Gmail, and Discover, further extending awareness beyond Meta’s ecosystem and helping Kahuna reach fresh audiences across Cyprus.

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The Result of Our Work

At Velon Media, we partner with growth-focused businesses to design and execute tailored digital marketing strategies built around real objectives, not assumptions. By aligning clear strategic thinking with strong creative direction and performance-driven execution, we create marketing systems that are structured, consistent, and scalable. Every approach is shaped around the brand, its audience, and its stage of growth — ensuring that strategy, content, and performance work together to support long-term momentum rather than short-term wins.

Work with Us