Velon Media - The Cyprus Planetarium

About the Project

The Cyprus Planetarium, the largest in the Eastern Mediterranean, partnered with our agency to strengthen its digital presence and highlight its role as a cultural and educational landmark. The goal was to showcase the planetarium as a unique destination where science, culture, and entertainment meet, while promoting its STEAM workshops, dome shows, and special events. Through strategic content creation and social media management, our aim was to increase awareness, attract both local and international visitors, and position the Cyprus Planetarium as a leading hub for astronomy and science education in the region.

Client :

The Cyprus Planetarium

Category :

Planetarium

Scope of Services

Our collaboration with the Cyprus Planetarium centered on developing a social media strategy that showcased its unique blend of science, culture, and entertainment. We created educational and engaging reels featuring staff members explaining attractions such as the Dome and 360° VR, as well as trusted figures from the educational sector encouraging schools to engage with STEAM programs. In addition, we promoted the monthly calendar of events, including workshops, lectures, and seasonal activities, while ensuring consistent account management, community engagement, and a professional brand presence across platforms.

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Advertising Strategy

Our advertising strategy for the Cyprus Planetarium aimed to increase visitor numbers and strengthen awareness across diverse audiences. We ran targeted campaigns that spoke directly to families, schools, and tourists, each with tailored messaging. Campaigns highlighted upcoming events, ticketed experiences, and educational opportunities, while leveraging interest-based and geographic targeting. By testing different creatives, monitoring performance, and optimizing in real time, we maximized both reach and conversions, ensuring that the Planetarium’s events and attractions were consistently visible to the right audiences at the right time.

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The Result of Our Work

At Velon Media, we partner with growth-focused businesses to design and execute tailored digital marketing strategies built around real objectives, not assumptions. By aligning clear strategic thinking with strong creative direction and performance-driven execution, we create marketing systems that are structured, consistent, and scalable. Every approach is shaped around the brand, its audience, and its stage of growth — ensuring that strategy, content, and performance work together to support long-term momentum rather than short-term wins.

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