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Client

The Cyprus Planetarium

Category

Planetarium / Science & Education Center

Services

Content Creation | Social Media Marketing

project Overview

The Cyprus Planetarium, the largest in the Eastern Mediterranean, partnered with our agency to strengthen its digital presence and highlight its role as a cultural and educational landmark. The goal was to showcase the planetarium as a unique destination where science, culture, and entertainment meet, while promoting its STEAM workshops, dome shows, and special events. Through strategic content creation and social media management, our aim was to increase awareness, attract both local and international visitors, and position the Cyprus Planetarium as a leading hub for astronomy and science education in the region.

Scope of Services

Our collaboration with the Cyprus Planetarium centered on developing a social media strategy that showcased its unique blend of science, culture, and entertainment. We created educational and engaging reels featuring staff members explaining attractions such as the Dome and 360° VR, as well as trusted figures from the educational sector encouraging schools to engage with STEAM programs. In addition, we promoted the monthly calendar of events, including workshops, lectures, and seasonal activities, while ensuring consistent account management, community engagement, and a professional brand presence across platforms.

Advertising Strategy

Our advertising strategy for the Cyprus Planetarium aimed to increase visitor numbers and strengthen awareness across diverse audiences. We ran targeted campaigns that spoke directly to families, schools, and tourists, each with tailored messaging. Campaigns highlighted upcoming events, ticketed experiences, and educational opportunities, while leveraging interest-based and geographic targeting. By testing different creatives, monitoring performance, and optimizing in real time, we maximized both reach and conversions, ensuring that the Planetarium’s events and attractions were consistently visible to the right audiences at the right time.

Client

The Cyprus Planetarium

Category

Planetarium / Science & Education Center

Services

Content Creation | Social Media Marketing

First Month Results

Organic Impressions
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New Followers
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Views
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