Facebook marketing has become an increasingly important aspect of digital marketing over the past decade, helping businesses to build brand awareness, increase website traffic, and generate leads and sales.

Now in 2023, I get asked by many business owners: Are Facebook ads in Cyprus still worth it?

The answer is 100% yes!

In this blog post, I will explain why Facebook is still a great platform to leverage and grow your business.

 

Advanced targeting capabilities:

Facebook’s targeting capabilities have continued to evolve, allowing businesses to reach highly specific audiences based on factors like demographics, interests, behaviours, and even real-time location data.

Not only that, now you can also create custom audiences based on user’s activity and behaviour on your website and social media pages.

You can even create custom audiences based on your email list, and then use this audience to create Lookalike audiences based on the characteristics of these people.

This advanced targeting makes it easier for businesses to connect with the people who are most likely to be interested in their products or services.

 

Multiple Placements:

Facebook offers a variety of placements to target in order for your ad to appear in these specific placements.

For example you can show your ad to people while they are scrolling down on their main feed or while watching stories.

You can also reach them while watching videos, while chatting on messenger or while browsing products to buy on the marketplace.

Leveraging all of these placements will definitely help you reach the right person at the right time.

 

Growing user base:

Despite concerns over privacy and data usage, Facebook continues to be one of the most popular social media platforms in the world, with almost 3 billion monthly active users.

Did you also know that 91.1% of people living in Cyprus have a Facebook account?

This large user base offers businesses a huge potential to reach their audience and achieve their goals.

 

Cost-effective advertising:

Facebook ads remain a cost-effective way to reach a large audience, especially here in Cyprus where the CPM is way cheaper than other European countries such Germany or France.

Comparing Facebook with other social media platforms such as Linkedin we can see that Facebook is among the cheaper platforms to advertise in 2023.

You can set a daily or a lifetime budget that works for you and get the most out of it by setting up your campaigns correctly.

 

Continued innovation:

Finally, Facebook has continued to invest in new features and tools for businesses, including the recent launch of Facebook Shops and the integration of AI-powered chatbots.

Chatbots can be used by businesses to respond to customer questions, which can then  increase sales by automating customer engagement and demonstrating that the business is attentive to its clients.

These innovations help businesses to stay ahead of the curve and to reach their target audience in new and innovative ways.

 

In conclusion, while the digital marketing landscape is always changing, Facebook ads remain a key marketing channel for businesses in Cyprus looking to reach and engage with their target audience in 2023 and beyond. By using Facebook ads correctly businesses can create effective and engaging campaigns that drive real results.

 

Do you need help with your Facebook ads campaigns?

Feel free to contact us for a free consultation.